Hyundai Emulates VW Super Bowl Ads Bloomberg
Volkswagen?s ad for the new Passat showed a pint-sizedversion of the Star Wars villain trying to control householdobjects with his mind. His dad eventually starts the car with akey fob, letting the child believe he has special powers. That spot and another for the new Beetle were ?prettyradical? departures for the Wolfsburg, Germany-based automaker,said , head of VW?s U.S. operations. ?It served the purpose of getting Volkswagen back in adiscussion and dialogue that it wasn?t part of at that point intime,? Browning said in an interview. Not every automaker is planning Super Bowl ads, which eachcost about $3.5 million to air. ?s BMW brand aren?t planning spots,the German luxury leaders said. Dearborn, Michigan-based by Nov. 2 had sold 90 percent

