BMW Businessweek
” Acura, like the Honda brand, is struggling this year from reduced production triggered by natural disasters and a model line that hasn’t drawn as much attention as those of Volkswagen AG’s Audi, Bayerische Motoren Werke AG’s BMW and Daimler AG’s Mercedes-Benz. Acura sales slid 6.7 percent through November, compared with gains of 15 percent for Audi, 12 percent for BMW and 12 percent for Mercedes’ luxury models. With its new models Tokyo-based Honda plans to tout Acura’s lineup as “smart luxury” vehicles that combine fuel efficiency, driving performance and value for money. Honda also will show its revamped Accord coupe in Detroit next month, the company said on its website.
